I'm Max Sandoval -

Marketing & Communications expert based in Denver.

Marketing Expertise

  • Advertising and Brand Strategy
  • Budget Management
  • Strategic Planning
  • Copywriting
  • Multimedia

Communication Expertise

  • Public and Media Relations
  • Internal and External Communications
  • Community Relations
  • Government Relations
  • Events

2020 - 2021

InMotion Hosting

Brand Identity

Lead Generation

Communications

CHALLENGE

Brand

Identity

As the brand lead and project manager of the company rebrand project, I further developed and refined the mission and values of the company based on the stakeholders and executives feedback. I worked closely with several teams to identify issues, provide clear direction, and understand the technical challenges.
I severed as the copywriter for all new web pages, marketing emails, and communications, as well as, the editor and videographer for brand videos.
ROLE
Sr. Marketing and Communications Professional Copywriter
RESULTS
  • Increase of $900k sales
  • Increased WordPress sales 40% with more targeted content to new buyer personas
  • Content production and SEO optimization catered to buyers journey. Increased average spend per visitor from $7-$8 to $12-$15 per visitor
  • Website content optimization based on A/B split variant testing improved time on page and reduced CTR by 22%
  • Increased unique clicks 52%
  • Increased organic traffic to new support center by 17% per month
ACCOMPLISHMENTS
  • Design System
  • Brand Guide
  • Visual Design
  • Photography
  • Landing Pages
  • Authored 3 technical eBooks
  • Strategic Positioning
  • New Buyer Personas & Journey
  • New Content & Identity Processes
LINK

Brand Mood Board

New Mobile Website

New Brand Videos

CHALLENGE

Corporate

Communications

RESULTS
  • Over 2.5 million views in uearned media
  • Placed InMotion Hosting along side industry leaders
  • Placed ahead of SaaS, DCaaS industry, and communications trends
  • Highly effective crisis communications plans with detailed instructions and multiple playbooks
  • Developed new corporate communication policies, plans, and processes streamlining operations
  • Implemented CMS for all communication sand contacts
ACCOMPLISHMENTS
  • New Boilerplates
  • New Playbooks
  • Revamped Company-wide Internal Communications
  • New Internal and External Email Templates
  • New Project Management Software
  • New Strategic Plans and Execution

Communication

Plan

  • Identity and Positioning Statements
  • Brand Personality and Media Lists
  • New Corporate Decks and Media Kits
  • Infographics and Budgets
  • Fast Facts and Company History
  • Products and Services
  • Client Sheets and Boilerplates
  • Testimonials
  • Press Clippings
  • Photos and Additional Information


Editorial

Calendars

  • Win Announcements and Awards
  • Events
  • Marketing Campaigns
  • Internal Campaigns
  • Webinars and Whitepapers


  • Press Releases
  • Idea Tracking
  • Technical Support Articles and eBooks
  • Co-Branding
  • Major External Event Content Development


FOR MORE EXAMPLES OF PR & COMMUNICATIONS SAMPLES

2019 -2020

Shortcuts Software

Brand Identity

Lead Generation

Communications

CHALLENGE

Brand

Identity

Over the course of several years Shortcuts Software began to lay the ground work for a company rebrand. I was responsible for leading the marketing and communications teams to create a brand story website with a strong focus on lead generation.
ROLE
Marketing and Communications Consultant
RESULTS
  • Increase of $300k sales
  • 23% increase in online leads for demo booking
  • Website content optimization based on A/B split variant testing improved time on page and reduced CTR by 34%
  • Increased unique clicks 27%
ACCOMPLISHMENTS
Design System
Brand Guide
New Buyer Personas
New Sales Desk and Whitepapers
New Content & Identity Processes
LINK

CHALLENGE

Content

Structure

The reorganization of all content was to focus on the success stories of the product and its usability. Striking a tone between a balanced content structure and successful lead generation in the most logical way possible.


The content was segmented by the business role, including barber, spa, salon, and more. The personas and buyer journeys were heavily updated to represent each decision-maker in each vertical. The content and stories were then curated towards the new personas.

Mobile Menu

Mobile Website

New Brand Videos

ABOUT

Max Sandoval

Marketing

Communications

Public Relations

About

Hi! I'm Max Sandoval, a marketing and communications (and an award-winning copywriter) professional based in Denver, CO. I'm a 20+ year Marcom veteran known for my creativity, colorful copywriting, and passion for all things digital. My copywriting has garnered the attention of global brands and top agencies, allowing me the opportunity to work on some of the most recognized campaigns in the world.


Selected Clients

University of Phoenix

University of Chicago

Embry-Riddle University

Media Design School

NewSchool of Architecture

University of Southern California

Home Depot

BoldGrid

Honda

PepsiCo

City and County of Denver

Kaiser Permanente

NextCare

TIAA-Cref

Wells Fargo

Avetta Software

Priska Software

City and County of Denver


Media Placements

CNN

USA Today

Arizona Republic

New York Times

Denver Post

ABC World News


Agencies

Razorfish

Alexander Communications

Ogilvy Public Relations

Virgo Marketing

BigPie

Caffeine

Catapult

TerraLever

Ramblin Jackson

CONTACT