LIGHTNING AUDIO

A national campaign of a different color - obviously. My role as a senior copywriter was to analyze, create, and produce powerful content which is as powerful as Lightning Audio's speaker equipment. The eye-catching visual imagery coupled with edgy copy became one of the most popular ad campaigns in the car audio industry including the tagline - "Under your skin". Working closely with the creative and art director we developed an award winning campaign reinvigorating their brand, growing sales and connecting with high-fidelity audiophiles everywhere.  

CLIENT

Lightning Audio
Rockford Fosgate

 

ROLE

Senior Copywriter

 

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