FIESTA AMERICANA AND APPLE VACATIONS

The worlds largest resort chain in Mexico teamed with the worlds largest vacation company to create a national marketing campaign targeting families with children. This award winning campaign brought paradise closer to more than a quarter of a million families. From the world-class resorts that line its endless white sand beaches, to an array of dining options, the award winning copy had to shape the experience while touting affordability where sun worshippers and their families truly can experience it all. 

CLIENT
Grupo Posadas
Apple Vacations


AGENCY
EB Lane
Lane Terralever

 

ROLE
Senior Copywriter



AWARD
IABC Silver Quill

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