CITY AND COUNTY OF DENVER
City and County of Denver needed a usable employee benefits guide. The issue was the information organization, in the original design, was well - unorganized. This prompted further inquiries and questions from the employees. Starting with researching the target market, their behaviors and a small test group, I was able to ascertain the perfect document which was not only pretty but very useful. The new consumer centric information details were now moved to a larger spread, new photography, accurate content and color coded sections made the employee guide easier than ever to find the exact information families were looking for from their benefit providers.