CITY AND COUNTY OF DENVER

City and County of Denver needed a usable employee benefits guide. The issue was the information organization, in the original design, was well - unorganized. This prompted further inquiries and questions from the employees. Starting with researching the target market, their behaviors and a small test group, I was able to ascertain the perfect document which was not only pretty but very useful. The new consumer centric information details were now moved to a larger spread, new photography, accurate content and color coded sections made the employee guide easier than ever to find the exact information families were looking for from their benefit providers. 

 

CLIENT
City and County of Denver


ROLE
Sr. MarCom Officer
Graphic Designer
Photographer

 

SOFTWARE
InDesign
Photoshop
Lightroom
Illustrator

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