I'm Max Sandoval -
Marketing & Communications expert based in Denver.
Marketing Experience
Advertising and Brand Strategy
Budget management
Strategic Planning
Copywriting
Multimedia
Creative Development
Comms Experience
Public and Media Relations
Internal and External Communications
Community Relations
Government Relations
Events
Strategic Messaging
2020 - 2021
InMotion Hosting
Brand Identity
Lead Generation
Content Marketing
CHALLENGE
Brand
Identity
As the brand lead and project manager of the company rebrand project, I further developed and refined the mission and values of the company based on the stakeholder's and executive's feedback. I worked closely with several teams to identify issues, provide clear direction, and understand the technical challenges.
I served as the copywriter for all new web pages, marketing emails, communications, and the editor and videographer for brand videos.
ROLE
Sr. Copywriter
Brand Project Manager
RESULTS
- Increase of $900k sales
- Increased WordPress sales 40% with more targeted content to new buyer personas
- Content production and SEO optimization catered to the buyer's journey. Increased average spend per visitor from $7-$8 to $12-$15 per visitor
- Website content optimization based on A/B split variant testing improved time on page and reduced CTR by 22%
- Increased unique clicks 52%
- Increased organic traffic to new support center by 17% per month
ACCOMPLISHMENTS
- Design System
- Brand Guide
- Visual Design
- Photography
- Landing Pages
- Authored three technical eBooks
- Strategic Positioning
- New Buyer Personas and Journey
- New Content and Identity Processes
LINK
Brand Mood Board
New Mobile Website
New Brand Videos
CHALLENGE
Corporate
Communications
RESULTS
- Over 2.5 million views in unearned media
- Placed InMotion Hosting alongside industry leaders Placed ads ahead of IaaS, DCaaS industry, and communications trends
- Highly effective crisis communications plans with detailed instructions and multiple playbooks
- Developed new corporate communication policies, programs, and processes streamlining operations
- Implemented CMS for all communications and contacts
ACCOMPLISHMENTS
- New Boilerplates
- New Playbooks
- Revamped Company-wide Internal Communications
- New Internal and External Email Templates
- New Project Management Software
- New Strategic Plans and Execution
Press Releases
- InMotion Hosting Announces the General Availability of its On-Demand Private Cloud Powered by OpenStack
- InMotion Hosting Reveals Black Friday, Cyber Monday, and Cyber Week 2020 Deals
- InMotion Hosting Announces the General Availability of its On-Demand Private Cloud Powered by OpenStack
- OpenStack Foundation Announces Corporate Name Change to Open Infrastructure Foundation to Reflect Broader Commitment to Open Source Software
- InMotion Hosting's Amy Kamala Selected for WordPress 5.6 All-Women Release Squad
- InMotion Hosting Upgrades their Dedicated Servers with Latest Intel Xeon Scalable Technology
- InMotion Hosting Upgrades Processors, Cores, RAM, and Storage Capacity on High-Performance Dedicated Hosting Plans
Communication
Plan
- View Example Plan
- Brand Personality and Media Lists
- New Corporate Decks and Media Kits
- Infographics and Budgets
- Fast Facts and Company History
- Products and Services
- Client Sheets and Boilerplates
- Testimonials
- Press Clippings
- Identity and Positioning Statements
Editorial
Calendars
- Win Announcements and Awards
- Events
- Marketing Campaigns
- Internal Campaigns
- Webinars and Whitepapers
- Press Releases
- Idea Tracking
- Technical Support Articles and eBooks
- Co-Branding
- Major External Event Content Development
FOR MORE EXAMPLES OF PR & COMMUNICATIONS SAMPLES
2019 -2020
Shortcuts Software
Brand Identity
Lead Generation
Content Marketing
CHALLENGE
Brand
Identity
For several years Shortcuts Software began to lay the groundwork for a company rebrand. I was responsible for leading the marketing and communications teams to create a brand story website with a strong focus on lead generation.
ROLE
Creative Director
RESULTS
- Increase of $300k sales
- 23% increase in online leads for demo booking
- Website content optimization based on A/B split variant testing improved time on page and reduced CTR by 34%
- Increased unique clicks 27%
ACCOMPLISHMENTS
Design System
Brand Guide
New Buyer Personas
New Sales Desk and Whitepapers
New Content & Identity Processes
LINK
CHALLENGE
Content
Structure
The reorganization of all content was to focus on the success stories of the product and its usability. Striking a tone between a balanced content structure and successful lead generation in the most logical way possible.
The content was segmented by the business role, including barber, spa, salon, and more. The personas and buyer journeys were heavily updated to represent each decision-maker in each vertical. The content and stories were then curated towards the new personas.
Mobile Menu
Mobile Website
New Brand Videos
ABOUT
Max Sandoval
Content Marketing
Communications
Public Relations
About
Hi! I'm Max Sandoval, a marketing and communications (and an award-winning copywriter) professional based in Denver, CO. I'm a 20+ year Marcom veteran known for my creativity, colorful copywriting, and passion for all things digital. My copywriting has garnered the attention of global brands and top agencies, allowing me the opportunity to work on some of the most recognized campaigns in the world.
Selected Clients
University of Phoenix
University of Chicago
Embry-Riddle University
Media Design School
NewSchool of Architecture
University of Southern California
Home Depot
BoldGrid
Honda
PepsiCo
City and County of Denver
Kaiser Permanente
NextCare
TIAA-Cref
Wells Fargo
Avetta Software
Priska Software
City and County of Denver
Media Placements
CNN
USA Today
Arizona Republic
New York Times
Denver Post
ABC World News
Agencies
Razorfish
Alexander Communications
Ogilvy Public Relations
Virgo Marketing
BigPie
Caffeine
Catapult
LaneTerralever
Ramblin Jackson
CONTACT